Victoria's Secret Introduces Powerful Bra Innovation to its #1 Collection

Core Insights - Victoria's Secret has launched the new Body by Victoria FlexFactor Lightly Lined Plunge Demi Bra, which features an innovative flexible titanium underwire for enhanced comfort and movement [1][4] - The Body by Victoria collection is the brand's top-selling line, with a bra sold every 5 seconds and thousands of five-star reviews, indicating strong customer satisfaction [1][3] - The new bra is designed with ultra-light construction and memory foam that adapts to individual shapes, promoting a barely-there feel while providing support [3] Product Details - The Body by Victoria collection includes a variety of products such as bras, panties, casual sleepwear, and apparel, with prices starting at $16.95 and sizes ranging from XS-XXL and bra sizes from bands 30-44 and cups A-G [3] - The new collection will be available in retail locations and online starting July 23, 2025 [5] Marketing and Campaign - The campaign for the new collection was shot in New York City, emphasizing movement and freedom, and was led by Executive Creative Director Adam Selman in collaboration with creative agency Chandelier [2][4] - The innovative design of the new bra is highlighted as a significant advancement in the collection, aiming to enhance the overall customer experience [4] Company Overview - Victoria's Secret is a leading global retailer in intimate apparel, known for its fashion-inspired collections, including bras, panties, lingerie, and casual sleepwear, as well as fragrances and body care products [6][7] - The company operates over 1,380 retail stores in nearly 70 countries, employing more than 30,000 associates [6]