How To Trade Roku Stock Ahead Of Q2 Earnings?

Company Overview - Roku is expected to announce its Q2 2025 earnings in early August, with a projected net loss of approximately $0.16 per share and revenue of $1.07 billion, reflecting an 11% increase year-over-year [1] - The company has a current market capitalization of $13 billion and reported revenue of $4.3 billion over the past twelve months, alongside operational losses of $204 million and a net income of -$106 million [2] Industry Context - The streaming industry remains robust despite broader economic challenges, as evidenced by Netflix's recent Q2 2025 results showing a 16% revenue growth, indicating strong demand for streaming entertainment [1] - Increased video advertising revenues and distribution activities related to streaming services are expected to drive Roku's revenue growth [1] Historical Performance - Over the past five years, Roku has recorded 20 earnings data points, with 9 positive and 11 negative one-day returns, resulting in a 45% occurrence of positive returns [4] - The median of the 9 positive returns is 12%, while the median of the 11 negative returns is -8.5% [4] Trading Strategies - Event-driven traders may benefit from familiarizing themselves with historical probabilities and positioning ahead of earnings announcements [2] - Analyzing the correlation between short-term and medium-term returns following earnings can provide a less risky trading approach [5]