Jin Rong Jie·2025-07-23 13:57Core Viewpoint - Weibo (WB) has shown a positive financial performance with a notable increase in net profit, indicating potential growth opportunities in the social media sector [1]. Financial Performance - As of March 31, 2025, Weibo reported total revenue of $397 million, reflecting a year-on-year growth of 0.34% [1]. - The net profit attributable to the parent company reached $107 million, marking a significant year-on-year increase of 116.36% [1]. Upcoming Events - Weibo is scheduled to disclose its mid-year financial report for the fiscal year 2025 on August 28, with the actual date subject to company announcements [2]. Company Overview - Weibo is a leading social media platform that combines public self-expression with strong social interaction and content distribution capabilities [3]. - The platform allows users to create and share content, with features that enable asymmetric relationships among users, facilitating rapid topic dissemination and engagement [3]. - The majority of Weibo's revenue is derived from advertising and marketing services, including social display ads and promotional marketing ads [3]. - Weibo has developed a recommendation engine based on a "mobile-first" approach, enhancing the precision and effectiveness of marketing activities on its platform [3].