新租赁成年轻人消费新选择，2030年市场规模将接近万亿元

Core Insights - The rental market is becoming a popular choice among young people seeking flexible lifestyles and trendy experiences, with significant growth in transaction volume and user engagement [1][2][3] Group 1: Market Growth and User Demographics - As of June 30, the transaction GMV on the Zhima rental platform increased by 71.6% year-on-year, with over 60% of users being under 30 years old, and orders from post-00s consumers doubling within a year [1] - The rental market is projected to reach nearly 1 trillion yuan by 2030, indicating a robust growth trajectory [2] Group 2: Consumer Behavior and Trends - Young consumers are increasingly adopting a "rent instead of own" mentality, particularly in the fast-evolving trend-driven sectors, with high demand for items like photography equipment and gaming consoles [2] - The enthusiasm for live events has led to an 11-fold increase in orders for related products during the concert season, showcasing a shift towards experiential consumption [2] Group 3: Expert Opinions - Industry experts believe that the new rental model will serve as a third driving force for explosive consumption growth, following online retail and instant retail, as young people seek to balance ownership and experience [3]