把“运城特色”转化为“城市名片” 山西运城培育打造“好运诚品”区域公用品牌

Core Viewpoint - The Shanxi Province Yuncheng City government has launched the "Good Luck Products" regional public brand strategy to enhance local brand development and economic growth through a unified branding approach [1] Group 1: Brand Development Strategy - The "Good Luck Products" strategy aims to strengthen regional public brands and support the cultivation of enterprise product brands, focusing on Yuncheng's advantageous industries and local specialty products [1] - The strategy includes a brand cultivation system, quality safety assurance system, and brand marketing system to transform "Yuncheng characteristics" into a "Yuncheng business card" [1] Group 2: Product Categories - The brand encompasses products from primary, secondary, and tertiary industries, including high-quality agricultural products, smart connected vehicles, biomedicine, cultural creative products, and local cuisine [1] - Products that have received the Shanxi Quality Award or are recognized as Shanxi boutique enterprises can use the "Good Luck Products" brand [1] Group 3: Evaluation and Promotion - A strict evaluation process will be implemented to ensure the representativeness of products, including checks on company conditions and social credit records [2] - The promotion of the brand will utilize both traditional media and social media influencers to enhance visibility and engagement [2] Group 4: Brand Protection and Oversight - A dynamic regulatory mechanism will be established for companies that have received the "Good Luck Products" designation, including increased product inspections and the ability to revoke the designation in case of safety incidents [3] - Collaboration with surrounding cities will be sought to establish a cross-regional enforcement mechanism to combat infringement and protect the brand [2]