The Trade Desk vs. Alphabet: Which Ad-Tech Stock is the Smarter Buy?

Key Takeaways GOOGL's ad revenue rose 8.5% Y/Y in Q1 2025, fueled by growth in Search and YouTube ads. TTD saw 25% Y/Y revenue growth in Q1, with video (includes CTV) accounting for 40% of digital ad spend. TTD's Kokai platform adoption hit two-thirds of clients, targeting full adoption by year-end.Both The Trade Desk, Inc (TTD) and Alphabet Inc (GOOGL) play pivotal roles in the programmatic advertising ecosystem. TTD operates a leading demand-side platform (DSP), which helps advertisers focus on data-dri ...