Core Insights - The "ticket root economy" is transforming previously discarded tickets into valuable assets that drive consumption in Jiangsu, enhancing the value of events and local products [1][2][3] Group 1: Ticket Root Economy - The essence of the "ticket root economy" lies in activating the value of dormant resources, turning tickets into a "golden key" for unlocking urban consumption [1][2] - This economic model connects high-traffic events to local consumption scenarios, converting transient event traffic into sustained consumer growth [2][3] - The initiative has expanded from single attraction discounts to a comprehensive consumption chain, including dining, accommodation, shopping, and entertainment [2][3] Group 2: Cross-Industry Collaboration - The "ticket root economy" breaks down barriers between tourism, sports, commerce, and transportation, creating a collaborative consumption ecosystem [3] - It serves as a crucial link in connecting isolated consumption areas, stimulating market vitality and enhancing consumer experiences [3] - The transformation of tickets from waste to valuable assets reflects significant potential for innovation in consumption scenarios and deep industry integration [3]
票根成“金钥匙” 撬动江苏文旅链式消费
Jiang Nan Shi Bao·2025-07-23 14:51