地产观潮丨长租公寓市场持续扩容 房企迎来新机遇

Core Viewpoint - The implementation of the Housing Rental Regulations in September 2025 is expected to significantly impact the housing rental market by standardizing behaviors of relevant parties, enhancing regulatory mechanisms, and promoting a dual rental and purchase housing system, thereby creating new opportunities for real estate companies with long-term rental apartment businesses [1] Group 1: Market Dynamics - The long-term rental apartment market is transitioning towards rational development after a period of significant restructuring, with a notable change in market perception during recent years [2] - As of June 2025, the top 30 centralized long-term rental apartment companies have opened a total of 1.359 million units, reflecting a growth of 27,000 units since May [1] - Major companies like Vanke, Longfor, and Mofang Life lead the market with operational scales of 198,200, 123,000, and 84,000 units respectively [1] Group 2: Financial Performance - Longfor's rental income from its long-term rental apartments reached 2.65 billion yuan in 2024, marking a 4% year-on-year increase, with an occupancy rate of 95.3% [1] - The rental market in Shenzhen shows a stable rental rate, with occupancy rates generally above 85%, indicating a competitive environment among various rental options [2] Group 3: Investment Opportunities - The new regulations are expected to enhance rental stability, encouraging investment in the housing rental sector, including from real estate companies, which is beneficial for transitioning the industry from construction to operation [3] - The rental yield in key cities has seen a rebound, attracting long-term capital investments, with returns nearing the five-year fixed deposit rates [3] Group 4: Future Outlook - The housing rental market is moving from large-scale construction to improving existing stock, which raises the bar for long-term rental companies [4] - Future policy support is anticipated to strengthen the housing rental sector through financial and market development initiatives, optimizing supply and demand policies [4]