政策落地做强产业优势 加速培育智能眼镜“上海品牌”

Group 1 - The core viewpoint of the news is the release of the "Shanghai Next-Generation Display Industry High-Quality Development Action Plan (2026-2030)" aimed at promoting innovation in display technology, particularly through smart glasses and various forms of augmented reality (AR) and mixed reality (MR) products [1][2] - The action plan emphasizes the development of next-generation display technologies such as Micro LED, silicon-based OLED, and flexible displays, while strengthening the supply capabilities in four core areas: optical waveguides, display chips, core equipment, and key materials [1][2] - Industry experts highlight that display technology is crucial for AR glasses, affecting image quality, product form, cost, and functionality, with display screens and optical modules accounting for 45% to 55% of total costs in AR glasses [1][2] Group 2 - The industry has not reached a consensus on display technology routes, with different companies like Google, Microsoft, and Apple adopting various approaches, indicating a need for collaborative efforts and innovation in application scenarios as outlined in the action plan [2] - The action plan aims to support the development of distinctive industrial clusters in areas such as Lingang, Jing'an, and Pudong, and to foster cross-enterprise technological collaboration through forums and industry alliances [2] - Shanghai is home to several companies that are forming a preliminary industrial chain cluster, including Shanghai Longqi Technology Co., Ltd. and Shanghai Xianya Information Technology Co., Ltd., which are positioned to benefit from the action plan [2] Group 3 - The industrial chain advantages in Shanghai are attracting investments from terminal manufacturers, with AR glasses company XREAL establishing its headquarters in Shanghai due to the concentration of key component manufacturers in the region [3] - XREAL has maintained the largest market share in the global AR market for three consecutive years (2022-2024), indicating the strategic importance of Shanghai in the AR industry [3] - The Shanghai Global Investment Promotion Conference highlighted the city's significance as a long-term development base for companies in the XR sector, further solidifying its role in the industry [3]