BILL vs. Intuit: Which Fintech Powerhouse Stock Is the Smarter Buy?

Core Insights - BILL Holdings (BILL) and Intuit (INTU) are significant players in the SMB-focused fintech market, providing digital tools for financial operations like accounting, billing, and payments [1] - The global fintech market is projected to grow from $340.10 billion in 2024 to $1,126.64 billion by 2032, with a CAGR of 16.2% from 2025 to 2032, presenting growth opportunities for both companies [2] Summary of BILL - BILL is enhancing its position in the fintech sector with an expanding portfolio, focusing on automating financial operations for small and mid-sized businesses [3] - In Q3 2025, BILL processed nearly $79 billion in payment volume across 30 million transactions, aiding over 488,600 businesses in automating their financial operations [4] - The company introduced new procurement and financial automation innovations in April 2025, adding 4,200 net new customers, bringing the total to 164,800 customers using BILL's services as of March 31, 2025 [5] - BILL has established partnerships with over 85 of the top 100 accounting firms and six of the top 10 largest financial institutions for SMBs in the U.S., including JPMorgan Chase and Bank of America [6] Summary of Intuit - Intuit continues to expand its offerings in AP/AR automation with products like QuickBooks and TurboTax, leveraging its brand strength and investments in AI [7] - The launch of QuickBooks Bill Pay enhances the platform's capabilities, providing built-in bill payment and cash flow tools, which increases user engagement [8] - QuickBooks Online Accounting revenues increased by 21% year over year to $1.04 billion, driven by customer growth and effective pricing strategies [9] - Intuit's earnings for 2025 are projected to grow by 18.42%, while BILL's earnings are expected to decline by 1.89% [10] Market Performance - BILL's shares have decreased by 45.4% year-to-date, while Intuit's shares have increased by 22.3%, attributed to macroeconomic challenges affecting SMB spending [12] - BILL and INTU shares are currently considered overvalued, with BILL trading at a forward Price/Sales ratio of 2.86X and Intuit at 10.24X [15] Earnings Estimates - The Zacks Consensus Estimate for BILL's 2025 earnings is $2.08 per share, indicating a 1.89% decline year over year [17] - The Zacks Consensus Estimate for Intuit's 2025 earnings is $20.06 per share, reflecting an 18.42% increase year over year [17] Conclusion - Both BILL and Intuit are positioned to benefit from the growing fintech sector, but Intuit's broader ecosystem and consistent earnings growth make it a more attractive long-term investment option [20]