Walmart Details Efforts to Crack Down on Counterfeit Sellers

Core Insights - Walmart is actively working to eliminate counterfeit sellers from its online marketplace, recognizing that while counterfeits represent a small fraction of total sales, they significantly undermine trust in the marketplace [2][3] - The company has implemented various anti-counterfeit measures, including seller vetting, identity verification, and brand protection tools for legitimate sellers [2][3] - Walmart's Trust & Safety team is dedicated to addressing issues related to eCommerce fraud, collaborating with honest sellers to maintain marketplace integrity [3] Industry Context - eCommerce fraud is a complex issue, with different sectors facing unique challenges; for instance, the fashion industry deals with friendly fraud and false chargebacks, while consumer electronics sellers face SKU inflation [4][5] - The beauty sector experiences issues not only with counterfeit products but also with return abuse, where customers exploit return policies by sending back altered products [5]