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清凉床品伴好眠
Jing Ji Ri Bao·2025-07-23 22:11

Core Insights - The demand for cooling bedding products is increasing due to high temperatures across the country, with consumers seeking innovative ways to enhance sleep quality [1][2] Group 1: Market Trends - The sales of cooling mats have seen significant growth, with ice silk mats accounting for over 40% of total sales, while bamboo and rattan mats maintain a stable market among traditional consumers [1] - New products such as gel mattresses and soft tube pillows are gaining popularity due to their physical cooling properties, showing considerable sales growth [1] Group 2: Consumer Preferences - Consumers are increasingly focused on comfort and functionality in bedding products, leading to innovations in materials and designs that enhance cooling effects while improving softness and skin-friendliness [1] - Young consumers are particularly attracted to new types of cooling mats, such as anti-mosquito mats and breathable "hole mats," which cater to their quality of life concerns [1] Group 3: Industry Response - Companies are encouraged to innovate products and build brands in response to diverse consumer needs, aiming for sustainable development in the cooling bedding market [2]