Mattel Reports 6% Sales Decline in Uncertain Trade Environment

Core Insights - Mattel experienced a 16% year-over-year decline in sales in North America, which was partially offset by a 7% increase in international sales, leading to an overall net sales decline of 6% year-over-year in the second quarter [2][3] Group 1: Sales Performance - The U.S. sales were significantly impacted by retailers adjusting their order patterns due to uncertainties surrounding tariffs [4] - The company is focusing on optimizing for profitable growth and seeking supply chain efficiencies, along with making pricing adjustments in the U.S. [5] Group 2: Strategic Initiatives - Mattel is working on capturing the full value of its intellectual property, including launching the first UNO Social Club and scaling its film production pipeline [6] - The company has partnered with OpenAI to integrate artificial intelligence into its iconic toys, aiming to enhance brand engagement and innovation [7] Group 3: Future Outlook - Mattel anticipates a return to growth in net sales but has lowered its guidance for fiscal year 2025, now expecting a rise of 1% to 3% compared to the previous guidance of 2% to 3% [7] - The company is embracing technology and collaborating with partners to position itself for long-term success [8]