方兴未艾“它经济”

Core Viewpoint - The pet economy in China is rapidly growing, with the urban pet consumption market expected to reach 300.2 billion yuan in 2024, a 7.5% increase from 2023, driven by changing consumer attitudes towards pets as family members rather than mere tools [9]. Industry Overview - The pet industry encompasses various sectors including breeding, trading, food, medical care, products, grooming, training, and burial services, with pet food and medical care being the two core pillars [10]. - In 2024, the national pet food market is projected to reach 158.51 billion yuan, accounting for 52.8% of the overall pet economy, while the pet medical market is expected to reach 84.06 billion yuan, making up 28% [10]. - The number of existing pet medical enterprises in China has reached 16,800, showing a consistent upward trend in registrations over the past decade [11]. Regional Insights - Henan Province ranks second in pet breeding scale nationally, with over 15 pet-related companies generating annual revenues exceeding 30 million yuan, and more than 200,000 people employed in the pet industry [9]. - The construction of pet industry parks is becoming a significant trend to promote industrial transformation and enhance regional economic quality, with 22 key pet industry parks disclosed across the country [14]. Development Trends - The concept of "pet-friendly" spaces is gaining traction, with over 100 pet-friendly malls established nationwide, and various cities introducing pet-friendly environments in restaurants, hotels, and commercial complexes [17]. - The introduction of pet transportation services by railways aims to address the travel challenges faced by pet owners, indicating a shift towards a more pet-friendly society [19]. Challenges and Opportunities - The rapid growth of the pet industry has revealed issues such as inconsistent industry standards and regulatory gaps in pet food production, which could affect product quality and pet health [20]. - The pet medical sector faces challenges in terms of regulatory compliance and the availability of qualified veterinary professionals to meet the increasing demand for pet healthcare services [20].