消费热度攀升 需求持续释放

Core Insights - The article highlights the vibrant development of the "night economy" in Shenyang, with various new consumption scenarios and models emerging, enhancing consumer experiences [1] - The province's retail sales of consumer goods reached 513.77 billion yuan in the first half of the year, showing a year-on-year growth of 6.3%, which is 1.3 percentage points higher than the national average [1] - The implementation of the "old-for-new" consumption policy has significantly boosted consumer spending, with over 645.8 million items sold under this initiative, generating sales exceeding 44 billion yuan [2] Group 1: Economic Performance - The retail sales of consumer goods in Liaoning province increased by 6.3% year-on-year, with a notable growth in retail sales of limited above consumer goods by 9.6% [1] - The province's consumption market has been invigorated by various promotional activities and policies, leading to a significant increase in consumer spending [2][3] Group 2: Policy Impact - The "old-for-new" policy has expanded its scope, now including 20 categories of household appliances, which has effectively stimulated consumer demand [2] - The provincial government has issued nearly 300 million yuan in consumption subsidies, which has played a crucial role in driving consumption growth [3] Group 3: Event-Driven Consumption - Major events such as concerts and beer festivals have attracted large crowds, with a concert in Dalian drawing 3.25 million visitors and generating 3.16 billion yuan in consumption [5] - The province has organized over 1,000 promotional activities this summer, aiming to convert emotional value into economic value [5][6] Group 4: Future Strategies - The provincial government plans to continue promoting the "old-for-new" initiative and organize more consumption activities, focusing on integrating commerce, tourism, culture, and sports [6] - There is an emphasis on developing new consumption formats, including online shopping and artificial intelligence, to sustain the current positive consumption trend [6]