智通财经网·2025-07-24 01:23Group 1 - Global PC shipments are expected to grow by 8.4% year-on-year in Q2 2025, marking the largest increase since the peak demand during the pandemic in 2022 [1] - The growth is driven by the countdown to the end of Windows 10 support, the rise of AI PCs, and early inventory stocking in anticipation of back-to-school demand amid tariff policy uncertainties [1][4] - Business demand is a significant contributor to this quarter's growth, as large enterprises and public institutions accelerate device upgrades before the Windows 10 support deadline at the end of 2025 [1][4] Group 2 - Lenovo leads the global PC market with a 25% shipment share, benefiting from pre-tariff inventory adjustments and the replacement cycle of Windows 10 [4] - HP and Dell follow in second and third place, maintaining stable enterprise demand but facing price competition from smaller OEMs [4] - Apple’s MacBook sales remain steady, supported by the M4 series, although growth rates have slowed compared to previous quarters [4] Group 3 - Future PC shipment growth may slow in the second half of 2025 due to uncertainties surrounding U.S. tariff policies, but demand for AI PCs is expected to become a significant growth driver by 2026 [4][5] - Counterpoint predicts that over half of the laptops shipped after 2026 will be AI laptops [4][6] - Manufacturers are prioritizing the establishment of reliable and cost-effective supply chains for products aimed at the U.S. market to mitigate tariff impacts and reduce reliance on single-country manufacturing [5] Group 4 - The global PC industry is actively pursuing a diversification strategy in production layout to ensure stability and adaptability in the face of ongoing tariffs and trade uncertainties [5] - This strategic shift requires significant investment in factory infrastructure, employee training, and logistics, highlighting a major transformation in the global PC manufacturing landscape [5] - Companies that prepare in terms of price competitiveness and ecosystem readiness are expected to gain an advantage in the next wave of PC upgrades [6]