中国广告协会张国华：AI 重构广告生态，品牌建设需 “技术赋能 + 内功修炼” 双轮驱动

Core Insights - The forum highlighted the transformative role of AI in the advertising industry, shifting from tool-based applications to a comprehensive system-level reconstruction [2] - The integration of AI in brand development is essential for enhancing soft power in marketing and storytelling, addressing the current shortcomings of Chinese brands [2] - The emphasis on data-driven strategies over experience-driven approaches marks a significant evolution in brand building [3] Group 1: AI's Impact on Brand Development - AI is evolving from a supportive role to a central role in the marketing chain, influencing everything from product design to market promotion [2] - The application of AI allows for real-time audience targeting and strategy adjustments, enhancing brand health assessments [2] - AI's comprehensive involvement in the entire branding process is expected to lead to deeper transformations in brand construction [2] Group 2: Promoting Hohhot as a City Brand - Hohhot's branding should move beyond traditional perceptions, highlighting its diverse offerings, including modern industries and cultural experiences [4] - A suggested slogan, "Once you come, you won't want to leave," aims to encapsulate the city's appeal while leveraging AI for targeted content generation [4] - The city can utilize AI to create differentiated promotional strategies based on tourist preferences [3] Group 3: Sustainable Development of Cultural Tourism Brands - Long-term brand value requires consistent effort rather than relying on short-term gimmicks [5] - Essential infrastructure improvements and cultural experiences are necessary for sustainable tourism development [5] - The focus should be on creating meaningful connections and enhancing service quality to foster lasting brand loyalty [5]