中国皮革协会调研平湖箱包产业

Core Viewpoint - The research conducted by the China Leather Association in Pinghu City emphasizes the importance of developing a "regional brand + high-end manufacturing" dual-driven growth model for the luggage industry during the 14th Five-Year Plan period [1][3]. Industry Overview - The luggage industry in Pinghu has a long history, high concentration, and a complete supply chain, making it a significant industrial cluster in China. In 2024, key enterprises in the luggage sector are expected to account for approximately 14% of the overall revenue of the leather industry, with exports making up 37% [1]. - Pinghu's strong manufacturing foundation and continuous innovation have demonstrated resilience amid global manufacturing shifts, supporting regional economic stability and optimizing export structures [1]. Government Initiatives - The China Leather Association plans to collaborate with the Pinghu municipal government to enhance regional brand strategies and cultivate internationally influential brands. This will be supported by platforms like the upcoming "Modern China Footwear, Bag, and Apparel Fashion Exhibition" [2]. - The local government is committed to improving industrial planning and upgrading the luggage industry park, focusing on creating a demonstration platform with efficient services and complete resources [2]. Corporate Actions - Companies in Pinghu are actively transforming from OEM production to developing their own brands and expanding into international markets. The Pinghu Luggage Association is advocating for better intellectual property protection and support for regional brand development [3]. - The development model of Pinghu's luggage industry is not only regionally significant but also serves as a national example for high-quality development in the leather industry [3]. Future Outlook - With the combined efforts of government guidance, corporate initiatives, and industry collaboration, Pinghu is expected to transition from a "manufacturing hub" to a "brand highland," enhancing China's competitive position in the global luggage market [4].