Nan Fang Du Shi Bao·2025-07-24 03:33Core Insights - The article highlights the increasing reliance of small restaurants on the Meituan "Pin Hao Fan" platform to boost orders and stabilize profits amid intense competition in the food service industry [1][3]. Group 1: Order Growth and Revenue Impact - Small restaurant owners have reported significant increases in order volumes after joining the Pin Hao Fan platform, with some experiencing growth from a few dozen to nearly a hundred orders daily [2][3]. - For instance, a restaurant in Wuhan saw its daily income reach 2000 yuan, accounting for over 80% of total revenue, shortly after joining the platform [2]. - Data from Huatai Securities indicates that 90% of merchants on the Pin Hao Fan platform have achieved sales increases of over 30%, leading to improved profitability [3]. Group 2: Customer Engagement and Loyalty - Restaurant owners have noted the return of "explosive order moments" and the support from repeat customers, which has bolstered their confidence in business operations [4]. - One restaurant owner recounted a day when orders exceeded 200, with the potential to reach 1000 if not for staffing shortages, highlighting the demand surge [4]. - Long-term customers have become a source of motivation for restaurant owners, with some patrons placing hundreds of orders, reinforcing the value of customer loyalty [5]. Group 3: Adaptation and Strategy - Restaurant owners have adapted their offerings based on market feedback, introducing new menu items that cater to customer preferences, which has led to steady sales growth [3]. - The case of a restaurant in Fujian illustrates how leveraging local culinary traditions and enhancing the menu has resulted in high sales volumes, with monthly sales reaching 9999+ [5].