“苏超”第七轮南通居积分榜TOP1，周末抖音酒旅订单环比涨160%

Core Insights - The "Su Super" league has significantly boosted tourism and hospitality consumption in Jiangsu, with hotel and travel orders increasing by 149% and 103% respectively over the weekend of July 19-20 [1] - Various cities in Jiangsu, particularly Nantong, have implemented free admission to attractions to attract visitors, resulting in a 160% increase in hotel and travel orders in Nantong compared to the previous weekend [3] - Other cities like Suzhou, Yangzhou, Wuxi, and Taizhou also saw substantial increases in hospitality orders, with growth rates of 133%, 142%, 281%, and 116% respectively [4] Tourism and Hospitality Impact - Nantong's attractions, including the Nantong Forest Wild Animal Park, offered free admission, leading to a 306% increase in group purchase orders on Douyin [3] - Suzhou, Yangzhou, Wuxi, and Taizhou reported significant increases in hotel accommodation spending, with Suzhou at 56%, Yangzhou at 131%, Wuxi at 124%, and Taizhou at 126% [4] - The overall hospitality sector in Jiangsu is experiencing a surge due to the "Su Super" events, with various promotional activities enhancing visitor engagement [8] Marketing and Engagement Strategies - Douyin Life Services has launched initiatives like "Discover Treasure Xuzhou" to promote local attractions and engage audiences [7] - Major shopping districts in Jiangsu have set up large screens to broadcast matches, drawing crowds and increasing in-store consumption [8] - The "Follow Su Super to Explore Jiangsu" campaign aims to integrate sports with local tourism, enhancing the overall economic impact of the league [8]