GMV年增长71.6%，芝麻租赁披露最新运营数据与AI布局

Group 1 - The core viewpoint of the articles highlights the rapid growth of the rental market driven by young consumers, with a significant increase in transaction volume and user engagement on the platform [1][2] - As of June 30, the platform reported a year-on-year GMV growth of 71.6%, with over 60% of users being under 30 years old, and a twofold increase in orders from the post-2000 generation [1][2] - The platform is focusing on "experience-based consumption," with young users renting various items for personal and professional use, indicating a shift in consumer behavior towards renting rather than owning [2][5] Group 2 - The company announced an upgrade of its core capabilities, emphasizing full-domain operations and AI-driven management to enhance service offerings for merchants [3] - The investment of 10 billion yuan in resources aims to support merchant growth through increased traffic, marketing resources, and cash incentives [3] - A white paper on the healthy development of the consumption rental industry was released, outlining the importance of rental economics in resource allocation and green development [3][4] Group 3 - The white paper suggests the establishment of standards to improve consumer decision-making efficiency and address core issues related to trust in rentals [4] - The company has previously published transaction management regulations for the rental industry, which will take effect on September 1, addressing consumer concerns [5] - Industry forecasts predict that the new rental market will approach 1 trillion yuan by 2030, positioning rental as a key consumption driver alongside online retail [5]