印力携手泰国THE MALL集团共建中泰“商业高速公路”

Core Viewpoint - The strategic cooperation agreement between China's commercial real estate leader, Inry Group, and Thailand's leading retail and lifestyle developer, The Mall Group, marks a significant step in enhancing cross-border commercial ecosystems, coinciding with the 50th anniversary of China-Thailand diplomatic relations and the 10th anniversary of the Shenzhen-Bangkok friendship city [1][3][7]. Group 1: Strategic Cooperation Details - The agreement focuses on three core areas: IP collaboration and scene innovation, deep integration of membership systems, and bi-directional brand incubation [3][6]. - The "Super-V Flower Festival" serves as a platform for cultural exchange, introducing The Mall's "Kuad-Thai" market to create an immersive Thai cultural experience for Chinese consumers [3][4]. - The membership system will connect over 5 million high-net-worth customers from both countries, offering exclusive discounts and services to enhance cross-border shopping experiences [3][6]. Group 2: Market Insights and Future Plans - The Mall Group's chairman highlighted the potential of the Chinese market and the expected influx of over 12 million tourists to Thailand in 2024, which will significantly contribute to the economy [9][11]. - The collaboration aims to create a "commercial highway" that supports brand development and market entry for Thai brands in China, particularly benefiting small and medium enterprises [9][11]. - Future plans include the "Kuad-Thai" market appearing in over 200 commercial projects across 55 cities under Inry, allowing consumers to experience Thai culture and products [6][12]. Group 3: Cultural and Economic Impact - The partnership is seen as a model for government-business collaboration, integrating Thai culture into commercial settings and fostering deeper connections between the two nations [12]. - Both companies emphasize the importance of cultural empowerment in business and the need for innovative approaches to enhance customer engagement and loyalty [12]. - The collaboration is positioned as a response to globalization challenges, aiming to drive regional economic integration and sustainable business development [12].