“防晒神器”闯关时尚圈，青岛“脸基尼”兴衰启示录

Core Viewpoint - The popularity of the "facekinis" in Qingdao has significantly declined, with fewer people wearing them at the beach compared to previous years, indicating a shift in consumer preferences and market dynamics [1][2][4]. Market Trends - The "facekinis," once a summer staple in Qingdao, have seen a drastic reduction in visibility and sales, with local vendors reporting almost no sales and tourists unfamiliar with the product [2][3][4]. - Sales of "facekinis" have dropped sharply, with local shops indicating that they have not sold any in recent years, and online sales showing limited success, with most products selling in single digits to hundreds [3][4]. Product Evolution - The "facekinis" were originally designed for practical purposes, such as sun protection and preventing jellyfish stings, but have evolved into a cultural symbol over the years [5][6]. - The inventor, Zhang Shifan, has continuously improved the design of "facekinis," incorporating cultural elements and innovative materials, transitioning from a functional product to one that expresses cultural identity [6][7]. Challenges and Adaptation - The decline in "facekinis" sales is attributed to the emergence of alternative products that offer similar sun protection without the "exaggerated" appearance of the "facekinis," leading to a shift in consumer preferences [8][9]. - Zhang Shifan is exploring new applications for "facekinis," aiming to expand their use beyond swimming to activities like fishing, cycling, and hiking, as well as developing winter versions [8][9]. Future Outlook - There is potential for "facekinis" to be rebranded as cultural souvenirs, appealing to tourists as a unique memento from Qingdao, which could help revitalize interest in the product [8][9]. - Despite the current market challenges, the core functionality of "facekinis" remains intact, and the inventor expresses a commitment to continue producing them as long as there is demand [9].