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物美推出硬折扣品牌“物美超值”:主打自有品牌与低价,年底开店25家
Xin Lang Ke Ji·2025-07-24 07:12

Core Insights - Wumart has launched a new hard discount brand called "Wumart Super Value" aimed at reducing prices through a streamlined product offering and deep supply chain collaboration [1][2] - The store size is reduced to 800-1000 square meters, with a focus on essential high-frequency items, limiting the total number of SKUs to under 1300 [1] - Over 60% of the products in the store are Wumart's private label, ensuring low prices and high quality [1][2] Product Strategy - The product selection emphasizes fresh produce, including fruits, vegetables, fresh meat, and baked goods, ensuring high quality through direct cold chain logistics [2] - The bakery section employs a small-batch, multi-round fresh baking model to guarantee freshness for customers [2] Expansion Plans - Wumart plans to open 6 stores on July 25 and aims to have a total of 25 stores by the end of the year [2]