以节气文化激活餐饮消费！节令美食促消费活动来了

Core Insights - The "Twenty-Four Solar Terms Cuisine Promotion Activity" was launched on July 24 in Nanjing, aiming to integrate seasonal dietary culture with modern dining industry and consumption scenarios to promote high-quality development in the restaurant sector [1] - The restaurant industry is a significant area of service consumption, with China's catering revenue reaching 27,480 billion yuan in the first half of the year, reflecting a year-on-year growth of 4.3% [1] - The integration of seasonal cuisine with modern dining is seen as a crucial innovation to drive growth in the restaurant industry, emphasizing harmony between daily diet and natural seasonal changes [1] Industry Developments - The China Hotel Association plans to leverage key events like the 26th China Food Festival to create platforms for exchange and showcase seasonal cuisine, enhancing the influence of seasonal foods and local delicacies [2] - The association aims to cultivate renowned seasonal dishes, restaurants, snacks, and heritage figures, while also establishing technical standards for seasonal cuisine production [2] - There is a focus on promoting national trendy foods and excellent dining culture in conjunction with local sports events, fostering mutual empowerment between sports and dining consumption [2]