热搜爆了！胖东来，酝酿大动作

Core Viewpoint - The founder of Pang Donglai, Yu Donglai, announced on Douyin that the company is accelerating its layout in the milk powder and dairy products business, focusing on livelihood supply and food safety [1] Company Summary - Pang Donglai has not yet disclosed specific product details, partner brands, or a timeline for the launch of its self-operated milk powder [4] - The company's self-operated brand has shown remarkable growth, with sales increasing from 75 million yuan in 2022 to 250 million yuan in 2023, and projected to reach 2 billion yuan in 2024, with a target of 6 billion yuan by 2025 [4] - The successful launch of self-operated products, such as the collaboration with the well-known liquor company Jiugui Liquor, has boosted Pang Donglai's confidence to enter other high-demand categories [5] Industry Summary - Consumer demand for milk powder quality and safety in China has reached unprecedented levels, aligning well with Pang Donglai's established brand image of "quality and trust" [6] - The Chinese milk powder industry is currently undergoing a deep adjustment period, with market size expanding but growth rates slowing due to factors such as declining birth rates and increased market competition [6] - According to AC Nielsen, the sales of infant formula milk powder are expected to decline by 7.4% in 2024, while adult milk powder continues to grow steadily with a year-on-year increase of 3.3% [6]