Core Insights - The company Biyuan has gained popularity in the functional tea market with its "Blue Hat" certified products, Changrun Tea and Changjing Tea, which effectively combine tea with traditional Chinese herbal medicine [1][2] - Biyuan aims to modernize the traditional Chinese tea industry by utilizing industrialized methods to standardize traditional tea formulas, addressing the long-standing issue of "having categories but no brands" in the industry [1][2] - The company has initiated a partner operation mechanism in 2023 to streamline its organizational structure, ensuring efficient communication between frontline and headquarters, which has led to a significant recovery in performance [2] Company Strategy - Biyuan's brand name signifies "the source of green life," aligning with its focus on green, natural, and healthy products, while also aiming to establish long-term connections with consumers [1] - The company has implemented a flat organizational structure, allowing operational staff to become shareholders, linking their income directly to sales performance [2] - Biyuan has established a strict standardized system for product development and production, ensuring all raw materials comply with national health food regulations and maintaining real-time data connectivity with the Beijing Drug Administration [2] Cultural and Industrial Impact - Biyuan is advocating for the recognition of "Oriental Tea Art" as an intangible cultural heritage, positioning itself at the forefront of the tea industrialization movement [3] - The company combines traditional culture with innovative industrial practices through the use of bagged tea, effectively preserving and promoting Chinese heritage [3]
碧生源蓝帽子袋泡茶：传统茶产业工业化升级的探索