Mei Ri Jing Ji Xin Wen·2025-07-24 08:40Core Viewpoint - The emergence of Great Wall Motors' ultra-luxury sports car project, named "Great Wall Brand Ultra-Luxury BG," is gaining attention, with a focus on high quality and low volume production [3][5]. Group 1: Project Overview - Great Wall Motors' ultra-luxury car project is personally supervised by Chairman Wei Jianjun, with a new organization established for this purpose [3]. - The project aims to develop a sports car featuring a 4.0T V8 twin-turbo engine combined with an electric motor, targeting a total output of around 1000 horsepower and a 0 to 100 km/h acceleration time of under 2.5 seconds [3]. Group 2: Market Context - The ultra-luxury car market is currently experiencing a decline in sales, with notable brands like Bentley, Rolls-Royce, Ferrari, and Lamborghini reporting significant year-on-year decreases in sales [5]. - Despite the small market share of ultra-luxury vehicles, the high brand premium presents a new direction for Great Wall Motors, potentially enhancing brand recognition and long-term profit growth [5]. Group 3: Financial Performance - Great Wall Motors reported a decline in operating profit of 15.35% year-on-year, amounting to 6.862 billion yuan, attributed to increased investments in new products and marketing [5]. - The company experienced a slight increase in overall sales of 1.81% year-on-year, with specific brands like Tank and pickup trucks showing mixed performance [6]. Group 4: International Expansion - Great Wall Motors is exploring international markets, including the United States, with plans to leverage partnerships, such as with FF, to enter these markets [6][7]. - The company has established a research and development center in the U.S. and is reassessing its European strategy while investigating opportunities in North America and Japan [7].