Nan Fang Du Shi Bao·2025-07-24 09:06Core Viewpoint - The recent surge in Pop Mart's stock price is attributed to the upcoming launch of a new product, the plush Labubu, expected in October, which has generated significant market interest [1][5]. Group 1: Product Launch and Market Response - On July 24, Pop Mart's stock rose by 4.37%, increasing its market capitalization by nearly 15 billion HKD, likely due to the announcement of the new Labubu product [1]. - The new plush Labubu, approximately 40 cm tall, features a colorful tie-dye design and is part of the same series as the previously released "Frontline High Energy" series [3]. - There is a mix of consumer reactions to the new product, with some expressing concerns about availability and others critiquing its design [3]. Group 2: Brand and Financial Performance - Labubu, created by Hong Kong artist Long Jia Sheng in 2015, has become a significant IP for Pop Mart, contributing to the company's revenue growth [5]. - Pop Mart's recent earnings forecast indicates a projected revenue increase of no less than 200% and a profit increase of no less than 350% for the six months ending June 30, 2025 [5]. - The company sells approximately 10 million Labubu figures each month, indicating strong demand that exceeds current supply chain capabilities [6][7]. Group 3: Strategic Insights and Future Plans - Pop Mart's founder, Wang Ning, addressed concerns about "hunger marketing," emphasizing efforts to optimize the supply chain to meet demand [7]. - The company is considering various ways to enrich the Labubu IP's narrative and is exploring potential collaborations with Hollywood for a movie adaptation [8]. - Wang Ning believes that while storytelling is important for IP success, it is not strictly necessary, and the company is focused on innovative ways to develop its IP [7][8].