Nan Fang Du Shi Bao·2025-07-24 10:56Core Viewpoint - The financial industry is increasingly focusing on resisting "involution-style" competition, with institutions like Ping An Bank taking proactive measures to address this issue and promote sustainable business practices [2][4]. Group 1: Ping An Bank's Actions - On July 22, Ping An Bank held a meeting to outline its business development plan and promote the signing of commitment letters against "involution-style" competition among its over 2,000 employees [2]. - In Q1 2025, Ping An Bank reported a revenue of 33.709 billion, a year-on-year decrease of 13.1%, and a net profit of 14.096 billion, down 5.6% [2]. - The bank's total assets reached 57.8 trillion at the end of Q1, reflecting a slight increase of 0.1% compared to the end of the previous year [2]. Group 2: Industry-Wide Trends - The Guangdong Banking Association has established a "1+3+N" system to combat "involution-style" competition, which includes a negative list from regulatory bodies and self-regulatory measures from various business sectors [4]. - The Guangdong Financial Regulatory Bureau has publicly opposed "involution-style" competition and is working on self-regulatory agreements to guide the industry [4]. Group 3: Broader Industry Context - The call for resisting "involution" is gaining traction nationwide, with provinces like Fujian and Anhui issuing self-regulatory agreements to prevent malicious competition and ensure compliance with regulatory requirements [5]. - In Shenzhen, despite being a major financial hub, there has been no clear stance from local regulators on "involution" competition, although the banking sector's total assets reached 13.57 trillion, growing by 1.37% year-on-year [5]. Group 4: Regulatory Measures and Market Impact - The implementation of the "reporting and execution consistency" policy in the insurance sector aims to standardize market practices and curb harmful competition, resulting in a 30% reduction in average commission levels in certain channels [6]. - The banking sector is facing significant pressure on profitability, with net interest margins declining to approximately 1.43% in Q1 2025, leading to concerns about the sustainability of business models [7]. Group 5: Responses to Challenges - Strategies proposed by industry leaders include international expansion, diversification of revenue sources, and the use of artificial intelligence to enhance operational efficiency [8]. - There are differing opinions on the effectiveness of "anti-involution" measures, with some industry professionals arguing that the root cause of the issue lies in the high degree of market homogeneity rather than just pricing strategies [8].