Jing Ji Guan Cha Wang·2025-07-24 11:09Core Viewpoint - Great Wall Motors is advancing into the supercar market, marking a significant strategic shift towards high-end vehicles, as evidenced by the recent developments and internal confirmations regarding their supercar project [2][3][4]. Group 1: Company Developments - Great Wall Motors celebrated its 35th anniversary, showcasing a mysterious vehicle likely to be a supercar, which has sparked speculation about the company's entry into the supercar segment [2]. - The company established the "Great Wall Brand Super Luxury Car Business Group" in January 2025, led by Chairman Wei Jianjun, focusing on hybrid and new energy products, including supercars and sedans [3]. - Great Wall Motors has applied for the "Confident Car" trademark, potentially indicating the launch of a new ultra-luxury brand, although this has not been officially confirmed [4]. Group 2: Market Context - The domestic super luxury car market is facing challenges, with sales of new cars priced over 1 million yuan dropping by 34% year-on-year in 2024, totaling 128,000 units [5]. - Recent policy changes have introduced new pressures on the super luxury car market, including a reduction in the consumption tax threshold from 1.3 million yuan to 900,000 yuan, which may further compress market sales [5]. - The experience gap for domestic brands in the super luxury segment raises uncertainties regarding product competitiveness, as seen with BYD's Yangwang brand and other domestic luxury vehicles struggling with sales [5]. Group 3: Product and Technology - Great Wall Motors' upcoming supercar is expected to utilize a self-developed 4.0T V8 engine, which has been in development for ten years and was officially unveiled at the Shanghai Auto Show [6]. - The company aims to create a supercar that excites drivers, with the project having been initiated five years ago [3].