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鲁企“链”动 制造向品牌跨越
Zhong Guo Xin Wen Wang·2025-07-24 11:07

Group 1 - The event showcased four Shandong enterprises as examples of transitioning from a "manufacturing province" to a "brand strong province" [1][3] - The companies emphasized "chain development" to enhance industrial competitiveness, with Furuida Bio focusing on a full industry chain in the beauty sector, holding over 170 patents and participating in over 30 national standards [3][4] - Hisense Group is expanding from home appliances to high-end industries like semiconductors and smart energy, planning to drive investment or expansion in 25 related enterprises by 2024 [3][4] Group 2 - Furuida Bio aims to create a dual beauty ecosystem through its brand matrix, with a planned output value of 5 billion yuan for its innovation park in 2024 [4] - Hisense is innovating for overseas markets, exemplified by a custom black mirror refrigerator for South Africa, and has maintained the second position in global TV shipments for three consecutive years [4] - Shandong has cultivated 427 brands through systematic initiatives, with 80% of major technology projects in 2024 being undertaken by enterprises in collaboration with universities [4]