云姨夜话丨这么“热”，“户外”市场有多大？

Group 1 - The Danish outdoor equipment brand Nordisk has partnered with South Korea's K2 Group and China's Black Ant Capital to establish a joint venture in China, marking its official entry into the Chinese market [2] - Anta Group has completed the acquisition of the German outdoor brand Jack Wolfskin, which is now a wholly-owned subsidiary of Anta [2] - The ISPO SHANGHAI 2024 event showcased the professional outdoor brand "Himalaya" under CAMEL, featuring a diverse product line for various outdoor activities [2] Group 2 - CAMEL launched a special event called "CAMEL Super Product Day," featuring nearly 1,800 products, with over 40% being new items, achieving sales exceeding 10 million yuan [3] - The outdoor equipment market in China is experiencing explosive growth, driven by the rising popularity of healthy lifestyles and outdoor activities [3] - According to a report, the market size of China's outdoor equipment is projected to reach approximately 90.8 billion yuan in 2024, with a compound annual growth rate of 11.86% over the past five years [3][4] Group 3 - The summer tourism peak has led to increased consumer interest in outdoor activities such as hiking and camping, contributing to strong growth in outdoor equipment sales [4]