（活力中国调研行）数智技术拓宽青海农牧特产销路

Core Viewpoint - The integration of digital technology is significantly enhancing the sales channels for Qinghai's agricultural and pastoral specialty products, addressing long-standing challenges in logistics and market access [3][4]. Group 1: Digital Transformation - The establishment of the Qinghai Agricultural and Animal Husbandry Product Trading Center in May 2020 aims to leverage digital technology to promote local enterprises and expand sales channels [4]. - The "Western Selection" digital trading platform has been launched to provide free e-commerce operations, market promotion, and sales channel connections for over 2,600 agricultural enterprises in the province [4][6]. Group 2: Sales Performance - Since the operation of the "Western Selection" platform in July 2021, over 20,000 specialty agricultural products have been listed, with a cumulative transaction value exceeding 1.3 billion RMB [6]. - The trading center is actively exploring international markets, with products like red and black goji berries and quinoa noodles exported to over ten countries in the Middle East and Southeast Asia in 2023 [6]. Group 3: Logistics and Market Connectivity - The trading center is constructing a bulk logistics system and has partnered with several domestic courier companies to reduce logistics costs for member enterprises [4]. - The use of big data, artificial intelligence, and the Internet of Things is facilitating the connection between highland specialty products and major markets in eastern China, enhancing the distribution of Qinghai products [4][6].