Reborn Coffee Signs $1.3 Million Exclusive China Licensing Agreement with Reborn Health Goods (Shenzhen) Co., Ltd.

Core Insights - Reborn Coffee Inc. has signed a $1.3 million exclusive master licensing agreement with Reborn Health Goods (Shenzhen) Co., Ltd. to expand its presence in mainland China [1][2] - The agreement allows Reborn Health Goods to oversee national operations, including direct store developments and regional sublicensing partnerships [2][3] - The partnership aims to unify brand execution across China, with plans to establish over 300 global locations within the next two years [3][4] Company Overview - Reborn Coffee, Inc. is a California-based specialty coffee retailer focused on high-quality, handcrafted coffee experiences [5] - The company is dedicated to innovation and is redefining the coffeehouse model through premium products and technology-forward initiatives [5] Market Strategy - The strategic partnership supports Reborn Coffee's broader international vision and strengthens its presence in the Asia-Pacific region, where demand for premium specialty coffee is rising [4]