Moncler raises prices on tariffs, may postpone store openings if downturn worsens

Core Viewpoint - Moncler is implementing slight price increases to mitigate the impact of U.S. tariffs, but broader economic weakness may lead to delays in new store openings planned for next year [1][5]. Pricing Strategy - The company has raised prices by mid-single-digit percentages for the second half of 2025 and plans further increases for the first half of next year, pending clarity on U.S. tariffs for 2026 [2][4]. - Moncler typically finalizes its pricing strategy for Winter 2026 by October, indicating that it is still early in the planning process [3]. Sales Performance - Moncler reported a 1% year-on-year decline in group revenues to 396.6 million euros ($536.7 million) for the second quarter, falling short of analyst expectations [6]. - The U.S. market, which constitutes 14% of Moncler’s sales, saw a 5% sales increase, although it is uncertain if this was due to preemptive buying ahead of tariff increases [7]. Market Dynamics - Sales in Asia, Moncler's largest market, remained flat, while Europe, the Middle East, and Africa experienced an 8% decline, attributed to currency rebalancing and reduced tourist spending [8]. - The company is maintaining flexibility regarding its plans for approximately a dozen new store openings in 2026, which will be influenced by macroeconomic conditions and the recovery of the luxury sector [5].