Sydney Sweeney sparks latest meme stock rally as American Eagle soars 18%

Core Viewpoint - American Eagle's stock surged over 12% following the announcement of Sydney Sweeney as the headliner for its fall campaign, indicating strong market interest and potential for growth in the retail sector [1][2]. Company Summary - Sydney Sweeney will lead a fall campaign focusing on American Eagle's denim jeans, aligning with the rising popularity of Western styles [4]. - The company's shares have experienced a significant decline of approximately 35% in 2025 up to Wednesday's close, highlighting previous struggles in the market [4]. Market Dynamics - American Eagle is becoming part of a new class of meme stocks, driven by high short interest and brand recognition, attracting retail traders [2][3]. - Over 13% of American Eagle's shares are sold short, which has led to increased discussions on platforms like Wall Street Bets, potentially fueling artificial buying as short sellers cover their positions [3].