PayPal Now Available Directly in Wix Payments Platform in US

Core Insights - Wix and PayPal have initiated a deeper integration that allows PayPal to be directly available within the Wix Payments platform, enhancing transaction management for merchants [1][2] - The integration is currently available to Wix Payments users in the United States, with plans for future expansion to other regions [2] - This partnership enables merchants to manage all transactions from a single dashboard and offers additional payment options, including PayPal Pay Later and Venmo [2][3] Company and Industry Developments - PayPal will act as a payment service provider (PSP) and will enhance card processing capabilities within Wix Payments, improving conversion rates and profitability for users [3] - The integration aims to provide a faster and more unified checkout experience for merchants, allowing them to manage payments efficiently [3][4] - Wix offers a software-as-a-service (SaaS) platform for website building, while Wix Payments facilitates payment management for small businesses [4][5] Marketing and Consumer Engagement - PayPal's Pay Later service, a buy now, pay later (BNPL) option, has been promoted through an advertising campaign featuring actor Will Ferrell [6] - The integration of PayPal's payment methods into Wix Payments is designed to enhance the checkout experience and enable merchants to receive payments quickly [4][6]