Porsche named most appealing premium brand for the second year in a row in J.D. Power 2025 U.S. APEAL study

Group 1 - Porsche has been ranked number one in the premium segment in the J.D. Power 2025 U.S. Automotive Performance, Execution and Layout (APEAL) Study for the second consecutive year and the fifth time since 2020 [1] - The Taycan has earned the title for best-in-class in the Upper Midsize Premium Car Segment for the third consecutive year, while the 911 has secured the top spot in the Premium Sporty Car category [1] - Porsche scored 890 points on a 1,000-point scale in the APEAL Study, surpassing the premium brand average of 881 points, with the 911 being the highest scoring model at 902 points [2] Group 2 - The 2025 U.S. APEAL Study is based on responses from 92,964 owners of new 2025 model-year vehicles surveyed after 90 days of ownership, conducted from June 2024 through May 2025 [3]