FNB Adds Business Platform to eStore® Common Application

Core Insights - F.N.B. Corporation has introduced business deposit products to its eStore Common application, allowing customers to apply for both business and personal banking products through a single universal process, enhancing digital innovation in the financial services industry [1][2][4] Group 1: Product Offering - The eStore Common app now includes business deposit products, such as the Business First bundled checking solution, which offers advanced reporting tools and fraud mitigation services [4] - FNB plans to add business loan products to the eStore Common app in 2026, further expanding its offerings [4] Group 2: Customer Experience - The application process is streamlined, with most applications taking approximately seven minutes to complete, resulting in a 30% time savings for customers applying for multiple products simultaneously [3] - The eStore Common app features data prefilling technology and allows for easy document uploads, enhancing the overall customer experience [6] Group 3: Digital Strategy and Growth - FNB's digital platform, powered by AI and a data warehouse, automates personalized product recommendations and account opening processes, contributing to a 108% increase in eStore Common app submissions between Q1 and Q2 of 2025 [5] - The company is leveraging AI and automation to provide personalized, data-driven recommendations for additional products and services, indicating a strong focus on digital-first banking [5] Group 4: Company Overview - F.N.B. Corporation is headquartered in Pittsburgh, Pennsylvania, and operates in seven states and the District of Columbia, with total assets nearing $50 billion and approximately 350 banking offices [8] - The company offers a comprehensive range of financial services, including commercial banking, consumer banking, and wealth management solutions [9][10]