高品质研学旅行需求旺盛

Core Viewpoint - The rapid expansion of study tours in the tourism market has become a significant force in driving cultural and tourism consumption, but it also faces challenges such as superficial experiences and unscientific course systems [1] Market Demand and Trends - The demand for study tours is evolving, with increasing interest in technology-themed products alongside traditional cultural and labor practice offerings [3] - Parents are becoming more involved in study tours, leading to a growing market for parent-child study products [3] Product Diversity - The summer peak for study tours has seen a surge in themes such as historical sites, intangible cultural heritage, and ethnic customs, with both domestic and outbound study tour products gaining popularity [2] - Study tour offerings have expanded beyond language learning to include outdoor activities, natural exploration, and robotics programming [2] Industry Development and Support - The growth of the study tour market is driven by a combination of market demand, policy guidance, and industry development, with various government departments promoting study tours as part of quality education [4] - The number of study tour bases has significantly increased, with many cultural institutions developing specialized courses to accommodate study groups [4] Regulatory Framework and Challenges - The study tour industry is still in its early stages and requires careful regulation to address issues such as quality and pricing discrepancies [5][7] - Recent industry standards have been implemented to further regulate the development of study tours, focusing on qualification management and oversight [6] Cost and Accessibility - The actual execution costs of study tours are high due to complex communication processes, specialized product development, and safety requirements, which raises concerns about pricing and accessibility for families [7] - There is a need for a high-quality, inclusive development approach that maximizes existing resources in the cultural and educational sectors to ensure affordability for a broader audience [7]