单张借记卡定制费上千元！存量时代银行创收之道？

Core Viewpoint - Jilin Bank announced that starting from August 1, 2025, it will begin charging for previously free DIY debit card customization services, including card face and number customization, with costs potentially reaching up to 996 yuan for premium options [1][2][4]. Summary by Category Pricing Structure - The DIY card face customization fee is set at 100 yuan per card, while card number customization fees vary by digit length: 4-digit (88 yuan), 5-digit (158 yuan), 6-digit (238 yuan), and 8-digit (508 yuan) [4]. - A metal material card incurs an additional fee of 388 yuan, while imitation metal and color laser cards are priced at 120 yuan each [4]. - The total cost for a fully customized card (card face + 8-digit number + metal material) can reach 996 yuan [4]. Customer Discounts - Different customer tiers receive varying discounts; for instance, Jilin Wealth customers enjoy a 30% discount on metal material cards, while private banking clients can customize their cards for free [4][6]. - The bank has indicated that the customization fees can be combined, and postal fees are temporarily waived until December 31, 2025 [4]. Service Availability - Currently, the DIY debit card selection and opening process is only available at physical bank branches, with a processing time of approximately 18 working days [4]. - If a customized card is lost, the replacement will revert to a standard card design [6]. Industry Context - Other banks, including major institutions like ICBC and SPDB, also offer personalized card services, with fees ranging significantly based on the level of customization [6][7]. - The trend towards personalized banking services is part of a broader digital transformation in the banking sector, emphasizing the importance of customer experience and tailored offerings [7][8].