Chan Ye Xin Xi Wang·2025-07-25 01:17Core Viewpoint - The kitchen small appliance market, particularly the wall-breaking machine segment, is facing significant challenges, with retail sales expected to decline from 10.3 billion yuan in 2020 to 5.56 billion yuan in 2024, primarily due to market saturation and increased competition from specialized alternatives [1][12]. Group 1: Industry Overview - The wall-breaking machine is a food processing device that utilizes high-speed rotating blades to break down plant cell walls, enhancing nutrient absorption [4]. - The market for wall-breaking machines is categorized into three main types: traditional, steam, and silent wall-breaking machines, each catering to different consumer needs and price points [4]. - The average online price of wall-breaking machines decreased from 341 yuan in the first half of 2023 to 307 yuan in the first half of 2024, driven by declining market demand and competitive pricing strategies [14]. Group 2: Market Dynamics - The retail sales of wall-breaking machines are projected to decline significantly, with a drop from 10.3 billion yuan in 2020 to 5.56 billion yuan in 2024, reflecting a saturated market and reduced new purchase demand [1][12]. - Despite the overall decline, there was a slight increase of 2.2% in retail sales in the first quarter of 2025, attributed to government subsidies for appliance replacements [1][12]. - The increase in disposable income and consumer spending in China, from 32,189 yuan in 2020 to 41,314 yuan in 2024, is expected to enhance the demand for high-quality kitchen appliances like wall-breaking machines [6]. Group 3: Competitive Landscape - The wall-breaking machine industry is experiencing intense competition, with leading brands like Joyoung facing market share declines due to the rise of competitors such as Midea and Supor [16][17]. - New brands are entering the market, focusing on high cost-performance ratios and innovative designs to attract consumers, further intensifying competition [16][17]. - The industry is witnessing a shift towards more diverse marketing strategies, leveraging online platforms and influencer marketing to enhance brand visibility and sales [22][23]. Group 4: Future Trends - The future of the wall-breaking machine industry is expected to be driven by technological innovations, focusing on smart features, multifunctionality, and noise reduction to improve user experience [21]. - Companies are increasingly adopting diverse marketing strategies, including collaborations with influencers and leveraging social media platforms to reach younger consumers [22][23]. - There is a noticeable trend towards international expansion, with Chinese manufacturers looking to tap into overseas markets to mitigate domestic competition [24].