从草原到“舌尖” 牛肉消费迈入“鲜”时代

Group 1: Market Growth and Demand - China's beef consumption has been steadily increasing, with beef production expected to reach 7.79 million tons in 2024, a 16% increase from 2020, and apparent demand totaling 10.66 million tons, a 21% increase from 2020, resulting in a per capita consumption of 7.6 kg, up by 1.3 kg from 2020 [1][2] - There is a notable shift in consumer preferences towards fresh, high-quality beef products, moving away from frozen and chilled meat, indicating a new growth point in meat consumption [2][4] Group 2: Cultural and Technological Influences - The resurgence of fresh beef consumption reflects a return to traditional Chinese dietary culture, emphasizing cultural confidence and a shift from the previously dominant frozen meat supply model influenced by Western practices [4] - Technological innovations are crucial for the fresh beef industry's upgrade, with the government promoting antibiotic-free beef and modernizing the supply chain to ensure quality and safety [5][6] Group 3: Industry Challenges and Opportunities - The fresh beef market faces challenges such as standardization and branding, with fluctuations in feed prices and environmental regulations impacting upstream production [6] - The industry is encouraged to adopt a full supply chain model to enhance collaboration among all parties, improve market order, and increase consumer trust in domestic beef products [7][8] Group 4: Company Strategies and Innovations - Companies like Zuo Ting You Yuan are implementing a full supply chain approach, controlling every aspect from pasture to table, which ensures product quality and safety while meeting consumer demands [7][8] - Research institutions are actively innovating in key areas such as breeding technology and logistics management, providing strong technical support for the fresh beef industry's sustainable growth [8]