中卫硒砂瓜新季上市发布会在沪举办，品牌影响力再上新台阶

Core Viewpoint - The event held on July 24 in Shanghai marked the launch of the 2025 season for Zhongwei selenium sand melons, showcasing the brand's development and aiming to enhance its market presence in Shanghai [1][2]. Group 1: Industry Overview - Zhongwei selenium sand melon is a benchmark for Ningxia's characteristic agriculture, benefiting from unique gravel soil in the Shapotou District, which provides natural selenium advantages for cultivation [1]. - The planting area of Zhongwei selenium sand melon accounts for over 60% of the region's open-field sweet melon cultivation [2]. Group 2: Production and Economic Impact - In 2024, the planting area for Zhongwei selenium sand melon reached 427,000 acres, with a total output of 1.1 million tons and a production value of 1.837 billion yuan, benefiting nearly 11,000 farmers in the surrounding area [2]. - The average income increase for melon farmers exceeded 100,000 yuan [2]. - The planting scale is expected to expand to 469,500 acres in 2025, with an anticipated output of 1.15 million tons [2]. Group 3: Market Expansion - The partnership with 50 "Xiangbala" fruit stores in Shanghai signifies a significant step in enhancing the brand influence of Zhongwei selenium sand melon in the Shanghai market [2]. - This initiative is part of a broader strategy for high-quality agricultural products from Ningxia to expand into new markets [2].