Xiao Fei Ri Bao Wang·2025-07-25 05:54Core Insights - Hanting Hotels, under Huazhu Group, has been ranked as the largest hotel brand globally by room count, with 359,475 rooms, according to the 2024 "Top 50 Hotel Brands" list by HOTELS magazine [1] - The brand celebrated its 20th anniversary with a unique event at Nanjing Hongshan Forest Zoo, showcasing its evolution and the launch of its 4.0 product line [2][4] Brand Evolution - Hanting Hotels has undergone continuous evolution over the past 20 years, becoming a beloved choice among Chinese consumers [9][10] - The 4.0 version of Hanting emphasizes a warm and efficient multi-functional space, featuring self-service options and modern amenities to enhance guest experience [12][13] Customer-Centric Innovations - The 4.0 rooms are equipped with high-quality mattresses and eco-friendly toiletries, addressing the fundamental needs of travelers for comfort and hygiene [13] - Hanting has introduced local breakfast options and a focus on regional flavors, catering to the culinary preferences of Chinese guests [13][17] Market Positioning - Hanting has expanded its footprint to over 4,200 locations across more than 1,000 cities in China, serving over 150 million guests annually, making it the largest single hotel brand in the country [27] - The brand's model is designed to be cost-effective and efficient, utilizing modular construction techniques to reduce costs and construction time [28][29] Operational Efficiency - Hanting's operational model includes a low staff-to-room ratio, optimizing labor costs while maintaining service quality [29] - The brand leverages digital tools for cost management, enhancing profitability and operational efficiency across its locations [29] Brand Recognition - Hanting has established itself as a trusted choice for travelers, embodying a sense of comfort and respect for its guests, while also being recognized as a stable investment option in the hotel industry [27][30]