以优质产品激发“银发消费”活力

Group 1 - The Ministry of Industry and Information Technology and other departments have issued a notice to promote the "2025 Quality Elderly Products 'Benefit the Elderly and Assist Enterprises' Activity" [1] - The notice includes six key actions: product innovation, industry upgrading, standard promotion and certification, quality product promotion, supply-demand matching and financial cooperation, and digital engagement for the elderly [1] - The initiative aims to enhance the variety, quality, and branding of elderly products, improving the sense of gain, happiness, and safety for the elderly [1] Group 2 - A selection activity for quality elderly products will be organized to meet the intelligent, health-oriented, and quality demands of elderly consumers [2] - New promotional directories for elderly products and smart health elderly care products will be published, encouraging local governments to include these products in consumption subsidy programs [2] - Various promotional activities such as "Filial Piety Shopping Festival" and "Chongyang Respect for the Elderly Consumption Week" will be held to stimulate "silver-haired consumption" [2]