拼好饭重磅升级食品安全，入驻商家必须向顾客开放后厨

Core Viewpoint - The company "拼好饭" (Pinduoduo) has launched initiatives to enhance transparency in the food delivery industry by encouraging restaurants to showcase their kitchen environments through live updates and images, aiming to build consumer trust and increase order volumes [2][3][4]. Group 1: Initiatives and Plans - "拼好饭" has introduced the "百万亮厨" (Million Bright Kitchen) plan, targeting 200,000 merchants to create a transparent benchmark by providing real-time updates of kitchen environments through images and live videos [2][3]. - The platform aims to support 1 million merchants in upgrading to transparent kitchens, offering subsidies and support for those who participate in live kitchen showcases [2][4]. - The "万家品牌" (Ten Thousand Brands) initiative will provide resources to 10,000 well-known restaurant brands, including traffic support and brand assistance [2]. Group 2: Consumer Engagement and Trust - The "食安日记" (Food Safety Diary) feature allows small merchants to easily document their kitchen environments using mobile devices, thereby lowering the barriers for food safety displays [3]. - Nearly 300,000 merchants have already begun showcasing their kitchen environments, with a goal to reach 1 million, enhancing consumer trust and potentially increasing order volumes [3][4]. - The company has established a dedicated area for merchants to display images of their storefronts, dining areas, and kitchens, emphasizing the importance of transparency in consumer decision-making [3]. Group 3: Support for Merchants - "拼好饭" has created a special certification for "亮厨商家" (Bright Kitchen Merchants), providing them with traffic advantages and homepage recommendations to boost visibility [5]. - The company has implemented a monitoring system involving on-site inspections and rider feedback to ensure compliance with hygiene and service standards among merchants [5]. - The commitment to transparency is seen as a key factor in promoting consumer confidence and enhancing the overall quality of the food delivery industry [5].