Workflow
加油,吃甜瓜!新疆三师图木舒克携手中石化广东易捷助力唐王古瓜热销湾区
Nan Fang Nong Cun Bao·2025-07-25 06:30

Core Viewpoint - The collaboration between Xinjiang's Tumushuke and Sinopec Guangdong Easy Joy aims to promote the sales of Tangwang Ancient Melon in the Greater Bay Area, enhancing local agricultural product visibility and supporting farmers' income [6][10][22]. Group 1: Product Promotion - Tangwang Ancient Melon, known for its sweetness and crisp texture, is being introduced to various Sinopec gas stations and convenience stores in Guangdong [3][20][21]. - The product is marketed as a high-quality agricultural product from Xinjiang, leveraging its unique growing conditions to attract consumers [15][22]. Group 2: Sales Strategy - Sinopec Guangdong Easy Joy plans to utilize both online and offline platforms to maximize the reach of Tangwang Ancient Melon, including promotional activities and taste tests in over 2,200 convenience stores [24][25][26]. - The company aims to expand its product offerings to include more Xinjiang specialties, such as fruits, nuts, and dairy products, to meet the diverse needs of consumers in the Greater Bay Area [31][32]. Group 3: Collaboration and Support - The partnership involves the Xinjiang Yejian Group and the Guangdong Consumption Assistance Alliance, focusing on integrating local agricultural resources with market demand [29][30]. - The initiative is part of a broader effort to enhance agricultural promotion and support local farmers through increased sales channels [10][30].