Core Viewpoint - The controversy surrounding the marketing strategies of RT-Mart, which some perceive as targeting Sam's Club, has sparked discussions among consumers and prompted official responses from both companies [1] Group 1: RT-Mart's Marketing Strategy - RT-Mart has been accused of using promotional slogans that imply competition with Sam's Club, such as "similar membership store products" and "we are cheaper" [1] - Official customer service from RT-Mart clarified that these slogans are specific to individual stores and not part of a company-wide marketing strategy, denying any intention to target Sam's Club [1] - The company stated that it does not manage individual store promotions but will record consumer feedback for potential action regarding the slogans [1] Group 2: Sam's Club's Product Offering - Sam's Club has faced backlash from members for stocking various brands, including Good Friend, Panpan, Xu Fu Ji, and Liu Liu Mei, leading to trending discussions on social media [1] - In response to member concerns, Sam's Club confirmed that some products are currently out of stock, while Liu Liu Mei products remain available for sale [1] - The company indicated that member feedback will be considered in future product selection strategies [1]
大润发宣传标语被指“内涵”山姆！客服称系个别门店营销举措